If we go back a decade or so, the influencer marketing landscape was limited to movie stars and celebrities. But, the increasing influence of social media platforms has brought in an exponential rise in influencers.
If you have started your research, you may have found varied and contradicting opinions. Some may suggest that it can be very beneficial while some may otherwise. These varying opinions can confuse your thoughts on influencer marketing.
In this post, we will discuss what is influencer marketing and the best tool that can help you identify them. Let’s dive in,
Influencer Marketing
Influencer marketing is basically a type of social media marketing that uses endorsements and product mentions through influencers or experts active on social media channels. Influential users that have a dedicated and highly engaging follower base. These influencers have established themselves as experts with unbiased and helpful opinions and insights in their respective fields.
The Current State of Influencer Marketing
Today, over 30% of conversions are the result of consumers seeking the opinions of influencers. Users often search for blogs or videos of influencers with their respective niche before deciding to purchase.
Influencer marketing is currently one of the most sought-after paid social media marketing channels. Over 70% of marketers say that the revenue generated from influencer marketing is similar or even more than other paid marketing channels.
2020 has so far seen the highest increased investments in influencer marketing. Over 30% of B2B marketers have already increased their influencer marketing expenditure.
If we talk numbers, brands invested over $8.5 billion on influencer marketing in 2020. The overall investment is estimated to increase by up to $10 billion for 2020.
Influencer Fraud
Going back 6-8 years, being an influencer was way easier than it is now. Back in the days, if you had a distinctive look and some social media presence, the chances of being approached by a brand were pretty high.
Fast-forward to today, posting engaging content frequently that adds value and keeping the followers engaged along with increasing your social media presence is essential to become an influencer.
Although, some users try to take the short route to the popularity that is short-lived. Users buy fake followers and even engagement to create an illusion of popularity. It helps them attract more followers and brand sponsorships. Influencer fraud is now a major concern for brands and marketers. Influencer fraud cost brands and marketers a whopping $1.3 billion in losses.
Collaborating with popular influencers to increase exposure and conversions can result in hefty sponsorship deals. Not to mention, the huge resources spent on influencer marketing campaigns. Collaborating with fake influencers won’t help you increase your brand’s social media presence, conversion rates, and ROI.
How to perform influencers search
Not every influencer that engages with your Twitter profile can help you promote your brand. You need an effective Twitter follower analytics tool that can help you identify influencers and analyze their Twitter profiles. FollowerSearch is the perfect influencer search tool that can help you identify teh right influencer for your influencer marketing campaigns.
FollowerSearch
FollowerSearch is a paid Twitter follower analytics platform that can help you track, monitor, and analyze the Twitter follower growth of any public Twitter account. It can perfrom an influencer search and identify the most influential Twitter profiles that can help you increase your brand’s social media presence.
With FollowerSearch, you can also analyze the Twitter follower growth quality of every influencer to identify the right brand advocate to promote your brand.
Let’s dive into some useful features of FollowerSearch that can help you in your search for the right influencer for your brand.
Search Twitter Bios
Twitter bios are one of the most under-utilized creative spaces in the entirety of Twitter. Exploring the creative potential of Twitter bios can work wonders for brands. Brands, influencers, or even casual users can use Twitter bios to describe themselves in a short but distinctive way.
However, searching the Twitter bios of your followers can help categorize them as per pre-defined criteria. You can also extract lists of the classified Twitter accounts in an easy to navigate Excel/CSV file.
Sort Twitter Followers
FollowerSearch can help you sort followers based on predefined criteria. You can apply various filters to categorize your search results. By sorting Twitter followers you can extract lists of users that can add value to your brand’s Twitter profile and help promote your brand.
You can categorize users based on various factors like the number of followers, followers with maximum tweets, followers with maximum engagement, lists. These can help you identify influential Twitter profiles that engage with your brand’s Twitter profile.
Twitter Account Analysis
A Twitter account analysis provides an in-depth analysis of the past 3200 tweets of any public Twitter account. Influencers can help you promote your brand but not every influencer that engages with your brand’s Twitter profile can help you achieve that. You have to find and collaborate with an influencer that aligns with your brand’s objective.
The tweet analysis report gained from Twitter account analysis can provide various analytical insights that help you identify the right brand advocate to promote your brand.
Compare Twitter accounts
Comparing the Twitter profiles of influencers with FollowerSearch can help you compare the performance metrics. It can also provide various analytical insights that can help you choose the most influential Twitter profile to act your brand advocate and promote your brand.
You can compare various key performance indicators and leverage the insights to boost your influencer marketing campaigns.
Track Twitter Followers
Tracking Twitter followers can help you track and monitor the Twitter follower growth of any public Twitter account. You can track and identify and sudden spikes or trends in the Twitter follower growth. It can help you identify fake influencers that cannot add value to your brand’s Twitter profile in any way.
Also, associating your brand with a fake influencer can tarnish your brand’s image on social media. FollowerSearch can help you avoid influencer fraud. It can also help you monitor the impact of your influencer marketing campaigns in real-time.
Closing Thoughts
Influencer marketing is now the most effective and sought-after paid marketing channel, but it also has associated risks. With the right set of tools and analytical insights, you can boost your influencer marketing campaigns and increase your social media presence.
FollowerSearch is an automated Twitter follower analytics tool that can perform an influencer search. The insights can enhance your influencer marketing campaigns and provide real-time performance metrics. Do give it a try!
