The white checkmark in a cloud after the Twitter user’s name holds great importance. It signifies that it is the official Twitter handle of the user is a verified Twitter…

Engagement has long replaced the follower base as the most important metric for marketers and brands. Even so, accumulating a large follower base helps brands build their brand image and…

Twitter has been around for more than a decade and since its introduction has become one of the most prominent digital marketing platforms. A huge portion of job seekers and…

Analyzing follower data is now a key aspect of Twitter marketing. The insights gained by analyzing your Twitter followers can impact your marketing approaches and help in planning decisive strategies.…